BC Chum is to be added to the province of British Columbia’s MSC certified fisheries list in 2012. BC Sockeye Salmon (2010) and BC Pink Salmon (2011) fisheries are already MSC certified.
What is MSC certification and why is it important? From the British Columbia Ministry of Agriculture. “The Marine Stewardship Council is an international non-profit organization that recognizes, 
via a scientifically-based certification and ecolabelling program, well managed wild-capture fisheries. Of the numerous approaches to fisheries eco-certification, MSC is the only one that is fully consistent with the United Nations’ Food and Agriculture Organization (FAO) guidelines for ecolabelling, and is considered the international “gold standard” for fisheries sustainability.”
For more on the The Marine Stewardship Council visit their site here.
For more on BC Fisheries that have achieved Marine Stewardship Council (MSC) Certification visit British Columbia Ministry of Agriculture’s site here.